Latest News


When a leading global FMCG company needed a holistic analysis of its branding data across brands, years, markets and formats, Synovate discovered the missing link: Cognicient.

Click the Branding Image to view this Case Study.


Cognicient is very excited to announce its partnership with YPulse on their Youth Marketing Mashup event in San Francisco on 24th and 25th May 2010. YPulse will be showcasing Cognicient's Link BI for surveys technology as part of their Mashup event which aims to gather and share best practices, research and latest strategies on marketing to youth with technology. For more details click the YPulse logo above.


When a retail giant sought to understand and act upon the link between its financial data, customer loyalty and employee metrics, Cognicient provided the solution. Click the Loyalty Image to view this Case Study.

May 2010

New BI for Surveys Service Launched Online
Cognicient today announced the launch of 'Link BI' a new business intelligence for surveys initiative allowing companies to easily view the insights gleaned from their research in one easy to use interface.

Link BI is a complementary service to Cognicient's highly successful Link Software and helps companies with the distribution of the collective insights...

To read more click here.


When Synovate sought to create a global repository of concept, product and packaging data for its international consumer product clients, Cognicient provided the solution. Click the Innovation Image to view this Case Study.

March 2010
In his presentation 'Bringing it all together' at the KUBIS conference in Bonn (May 17-18) - Mike Page will demonstrate how Cognicient through the development of the Link system has enabled large companies to learn more from the research data they already have on hand to produce insights and deliverables previously impossible to achieve.

For more information on this conference For more information click here.

August 2009
See this month's Research magazine (August) with contributions from Cognicient - "Winds of Change" considers the changes the recession is bringing to the research industry, what trends it is holding back and which ones it is fuelling and will the effects outlast the downturn.


Does this nifty consolidator deliver on its promise? - see the review by Tim Macer of Cognicient Link from Research Magazine.



Maximising Research. Mike Page of Cognicient discusses the missing link with Research Magazine.

12 May 2009
Integrative research software supplier Cognicient today launched the Link Dashboard. This along with the existing Link manager provides a complete set of tools designed to help companies learn more from their research data and make their budgets go further through increased efficiency.

For more information click here.

6 April 2009
See this months Research magazine for the Cognicient article "A Waste of Time and Money" which lays out a framework for how to save you time and money by creating an Integrative Research approach.

5 March 2009
Following our success chairing the Data Matters Conference in February, Cognicient has been asked to present at the Ideas Rush at this year's Research 2009 Conference - 24/25 March 2009.

Mike Page will present 'The data liberation front' in the high-energy session where original ideas and insights are presented in a bite-sized format. Each of the speakers on the day will present one idea, in five minutes with the aid of only one slide.

27 January 2009
Integrative research agency Cognicient is delighted to announce their relationship with Shannon McGuire for sales development for their North America operations. Through Shannon's sales consulting firm, Relationship Dynamics, he is helping Cognicient establish a foundation of new clients in the U.S.

Cognicient is also delighted to announce the promotion of Siobhán Treacy to Client Services Director.


20 January 2009
Cognicient is excited to be chairing the upcoming Research Magazine - Data Matters Conference in February 2009.

The conference will focus on the opportunities and challenges for organisations in integration of market research into data strategy. The programme will focus on how companies can make their data work harder and smarter to create a winning marketing plan and achieve competitive advantage.

In difficult times all companies need to maximise the value of the assets they already have, this includes their market research data. When budgets are tight extracting the insights locked within the data through linking into other streams of business information or across the many studies a company conducts are becoming essential tools to obtain the very best value from the market research budget.



10 October 2008
Following his success at last year's Insight Show in London - Mike Page, MD of Cognicient™ has been asked to return to this year's Show to present his paper "Merging Research Data Sources to Provide Greater ROI for Research". The paper will consider how customer behaviours and attitudes should be analyzed simultaneously for deeper customer understanding and a more effective research process. Insight Show 19 November 2008 - 15.30.

2 June 2008
Cognicient™launches the Link™ factory. Using our Link technologies launched earlier this year, Cognicient™ has launched a new survey integration factory. We are now able to build warehouses of survey data from disparate sources to benefit you and your clients. Capable of handling multiple languages and structures of data, we can deliver a new source of insight to your business complete and ready for integration into your Insight function or Business Intelligence systems. We can handle small project integrations of between two and ten projects right up to global databases containing thousands of projects. Contact us here to find out more and to check whether you may be eligible for a special offer on a "proof of concept" exercise being offered between now and the end of August 2008.

11 February 2008
Cognicient™, the new integration agency, announces the launch of its Link™ software system for managing and extracting new insight from existing research data. For more information about Link™ or to arrange for a review of how Cognicient™ and Link™ could help you please call your local office or contact us here for more information.

3 December 2008
Mike Page, founder of Cognicient™, will be speaking at The Insight Show in November. Mike's paper is called "Don't do any more research - until you know what you've got!". Please contact us here for a copy of the presentation.

4 October 2007
Cognicient™ opens office in the US to help businesses maximize the value of all of their data

Cognicient™, a company which aims to squeeze value out of existing data held by businesses has opened an office  in the US, based in NYC.  Using its specialist software Link™, Cognicient™ fuses market research information with data that a business already has to create insight and direction. 

Mike says, “Too many firms are failing to integrate and make effective use of the attitudinal and business intelligence data they already have".Cognicient™ is already working with clients in the US across different sectors.