Example
Synovate and Cognicient worked together to create a global database of concept, product, and packaging ratings studies for international consumer product clients.
Using Link Manager as the platform for combining data from a wide variety of sources and a wide variety of formats into a single database of 600 (and counting) surveys at the respondent level. Taking away the need to impose strict (and often budget busting) data collection protocols, Link Manager allows you to accept the various approaches used by different clients.
Once the data is in the database, it is available for analysts at Synovate to use the query tools provided within Link Manager to interrogate the database and extract relevant datasets to the question or hypothesis they are working with.
Brett Matheson, Vice President of Synovate MarketQuest says: "We are very excited about what we've been able to do with Link - it has already been an enormous benefit to us and our clients.
There is certainly a lot of client interest in Link. We now have all this data in one place and we are discovering new uses for it all the time.
"Some of the research on research we have done with this is focused on how we can help our clients make more efficient use of the funds they have for research. This includes things like examining the impact of sample size and composition on research conclusions."
|
|
