Data Matters Conference - 10% OFF!

How to harness the power of data to achieve competitive edge

Cognicient is excited to be chairing the upcoming Research Magazine - Data Matters Conference in February 2009 and we're pleased to offer you 10% off the conference price if you book through Cognicient.

In difficult times all companies need to maximise the value of the assets they already have, this includes their market research data. When budgets are tight, extracting the insights locked within this data through linking into other streams of business information or across the many studies a company conducts are becoming essential tools to obtain the very best value from the market research budget.

The conference will focus on the opportunities and challenges for organisations in integrating their market research into an overall data strategy. The programme will demonstrate how companies can make their data work harder and smarter to create a winning marketing plan and achieve competitive advantage.

Hear speakers from forward thinking companies that have already begun to integrate their market research into their customer intelligence strategy - including Dunnhumby's Martin Hayward, RBS Insurance's Nigel Grimes, and Douglas Hunter from Motorola. They will discuss how to align market research with your business intelligence strategy and how to build the business case for integrative research. They will be joined by industry experts from DVL Smith, Meaning UK and Analytical People who will discuss the available technologies and show case studies that illustrate best practice. For further details visit http://www.research-live.com/conferences.

If you would like to attend the Data Matters Conference at our preferential rates, please click here .

Data Matters
How to harness the power of data to achieve a competitive edge