Across market research functions, filing cabinets and hard drives are hiding goldmines of customer insight. But what if all this data was liberated...?

 

Just imagine if data from across years, countries, products, agencies and software systems was integrated and working together to solve your business problems.

 

 

Introducing Cognicient Link

This is no longer just a pipedream. Using cutting edge software and expertise, Cognicient Link Manager can unite your disparate MR data and bring this valuable knowledge stream into a cohesive Business Intelligence source for your business. Whether you want to merge a few specific studies or create a comprehensive information warehouse, the choice is yours.

 

This is not data fusion; we don't force connections. This is simply pulling together different information in a meaningful way and harnessing the inherent power of linked data, thus producing the ability to uncover a wealth of new insights and to test new hypotheses whilst eliminating unnecessary research spend.

 

In short, more for less - much more.
 

 

 

How it Works

The beating heart of Cognicient Link is Link Manager. This is powered by our unique taxonomy management system, a sophisticated index which categorises all fields in the database for comparison.

 

Link Manager enables clients to easily load any data - and any metadata - without the need for expensive reformatting or indexing. What's more, it links research data whilst retaining its individual form, supporting valuable analysis across studies. This data can then be exported to a variety of analysis packages.

 

The linked data can also be mined and analysed through Link BI, an intelligent interface that offers a holistic picture of the entire body of your research.

 

Finally, Link Report lets you produce automatic presentations containing normative data combined with specific study data - putting new research into the context of the bigger picture.

 

 

Unlimited Applications

Thanks to Cognicient Link, our clients are discovering new uses for their data all the time.

 

So far, clients have used our approach for everything from integrating employee and customer satisfaction studies to creating global databases for brand tracking, innovation and evaluation of their overall research strategies.

 

Every project is different and your needs will be unique - so why not give us a call to discuss them?