Press
See below what we and others are saying about Cognicient!
Latest News
October 2010
Cognicient gets backing from pharma research investor
UK— PharmaGems, a business set up earlier this year to invest in entrepreneurs in healthcare market research, has partnered with Cognicient, which produces software to help companies link data from different sources.
Cognicient’s product, Link BI, has so far primarily been used to help FMCG clients unearth insights and get more out of their research spend by linking new studies with historical information.
Through the partnership with PharmaGems, the firm hopes to provide the industry understanding to help healthcare clients put its technology into practice.
Managing director Mike Page (pictured) said: “Cognicient Link BI is well suited to enable healthcare companies to get significantly more value from their research data. We also recognise that these companies want to work with people that thoroughly understand the industry.”
PharmaGems was set up earlier this year by former Synovate directors Peter Chopra and Michael Spedding – who has since rejoined Synovate in a new role. Board director Allan Bowditch, who joined in August, said Cognicient is “exactly the kind of company PharmaGems exists to work with”.
October 2010
Cognicient Deal Extends BI Tool to Pharma Clients
UK marketing services firm PharmaGems has partnered with data integration agency Cognicient, to enable healthcare companies and their market research agencies to link new studies with existing data.
Cognicient, a specialist in this process, launched a new solution called Link BI to FMCG clients earlier in the year - the new partnership will introduce it to clients in the healthcare sector.
Combined with PharmaGems’ understanding of the specific research needs and objectives of the healthcare sector, the Cognicient software will help clients reduce unnecessary research spend by optimising the value of existing research data.
Additionally, the partnership will provide healthcare clients and their agencies with a dashboard, to help senior managers extract marketing implications from complex data sets.
‘Cognicient Link BI is well-suited to enabling healthcare companies get significantly more value from their research data,’ states Cognicient MD, Mike Page. ‘We also recognise that these companies want to work with people who thoroughly understand the industry, and are delighted to partner with PharmaGems to deliver this.’
PharmaGems’ Board Director Allan Bowditch says his firm believes the initiative will offer ‘significant value’ to the healthcare industry.
Cognicient is very excited to announce its partnership with YPulse on their Youth Marketing Mashup event in San Francisco on 24th and 25th May 2010.
YPulse will be showcasing Cognicient's Link BI for surveys technology as part of their Mashup event which aims to gather and share best practices, research and latest strategies on marketing to youth with technology. For more details click the YPulse logo above.
New BI for Surveys Service Launched Online - May 2010
Cognicient today announced the launch of 'Link BI' a new business intelligence for surveys initiative allowing companies to easily view the insights gleaned from their research in one easy to use interface.
Link BI is a complementary service to Cognicient's highly successful Link Software and helps companies with the distribution of the collective insights...
To read more click here.
March 2010
In his presentation 'Bringing it all together' at the KUBIS conference in Bonn (May 17-18) - Mike Page will demonstrate how Cognicient through the development of the Link system has enabled large companies to learn more from the research data they already have on hand to produce insights and deliverables previously impossible to achieve.
For more information on this conference For more information click here.
August 2009
See this month's Research magazine (August) with contributions from Cognicient - "Winds of Change" considers the changes the recession is bringing to the research industry, what trends it is holding back and which ones it is fuelling and will the effects outlast the downturn.
Does this nifty consolidator deliver on its promise? - see the review by Tim Macer of Cognicient Link from Research Magazine.
Maximising Research. Mike Page of Cognicient discusses the missing link with Research Magazine.
May 2009
Integrative research software supplier Cognicient today launched the Link Dashboard. This along with the existing Link manager provides a complete set of tools designed to help companies learn more from their research data and make their budgets go further through increased efficiency.
For more information click here.
April 2009
See this months Research magazine for the Cognicient article "A Waste of Time and Money" which lays out a framework for how to save you time and money by creating an Integrative Research approach.
March 2009
Following our success chairing the Data Matters Conference in February, Cognicient has been asked to present at the Ideas Rush at this year's Research 2009 Conference - 24/25 March 2009.
Mike Page will present 'The data liberation front' in the high-energy session where original ideas and insights are presented in a bite-sized format. Each of the speakers on the day will present one idea, in five minutes with the aid of only one slide.
