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Maximizing the value of Market Research through software and services that enable improved use of existing data

Does all your market research add up? Cognicient™ is here to make it work much harder. Our software links market research data along with other information to create insight and direction for business.

The missing link - is linking

Link research with research. Provide better insights about market and customer trends through synergies obtained from linking research studies across geographies, demographies, and categories. Save money by evaluating overall research performance and eliminating waste.

Link research with transactions/behaviours. Demonstrate and improve ROI for marketing by identifying drivers of customer profitability.

Our software makes all your research data work harder saving you money whilst improving outcomes.


Making 1+1 add up to more than you imagined!

Latest News


Does this nifty consolidator deliver on its promise? - see the review by Tim Macer of Cognicient Link from Research Magazine.



Maximising Research. Mike Page of Cognicient discusses the missing link with Research Magazine.

12 May 2009
Integrative research software supplier Cognicient today launched the Link Dashboard. This along with the existing Link manager provides a complete set of tools designed to help companies learn more from their research data and make their budgets go further through increased efficiency.

For more information click here.

6 April 2009
See this months Research magazine for the Cognicient article "A Waste of Time and Money" which lays out a framework for how to save you time and money by creating an Integrative Research approach.

5 March 2009
Following our success chairing the Data Matters Conference in February, Cognicient has been asked to present at the Ideas Rush at this year's Research 2009 Conference - 24/25 March 2009.

Mike Page will present 'The data liberation front' in the high-energy session where original ideas and insights are presented in a bite-sized format. Each of the speakers on the day will present one idea, in five minutes with the aid of only one slide.

For more information click here.

27 January 2009
Integrative research agency Cognicient is delighted to announce their relationship with Shannon McGuire for sales development for their North America operations. Through Shannon's sales consulting firm, Relationship Dynamics, he is helping Cognicient establish a foundation of new clients in the U.S.

Cognicient is also delighted to announce the promotion of Siobhán Treacy to Client Services Director.

To read more click here.

20 January 2009
Cognicient is excited to be chairing the upcoming Research Magazine - Data Matters Conference in February 2009.

The conference will focus on the opportunities and challenges for organisations in integration of market research into data strategy. The programme will focus on how companies can make their data work harder and smarter to create a winning marketing plan and achieve competitive advantage.

In difficult times all companies need to maximise the value of the assets they already have, this includes their market research data. When budgets are tight extracting the insights locked within the data through linking into other streams of business information or across the many studies a company conducts are becoming essential tools to obtain the very best value from the market research budget.

If you're a client of Cognicient and wish to attend at a preferential rate, please click here . To read more click here.


10 October 2008
Following his success at last year's Insight Show in London - Mike Page, MD of Cognicient has been asked to return to this year's Show to present his paper "Merging Research Data Sources to Provide Greater ROI for Research". The paper will consider how customer behaviours and attitudes should be analyzed simultaneously for deeper customer understanding and a more effective research process. Insight Show 19 November 2008 - 15.30.


2 June 2008
Cognicientlaunches the Link factory. Using our Link technologies launched earlier this year, Cognicient has launched a new survey integration factory. We are now able to build warehouses of survey data from disparate sources to benefit you and your clients. Capable of handling multiple languages and structures of data, we can deliver a new source of insight to your business complete and ready for integration into your Insight function or Business Intelligence systems. We can handle small project integrations of between two and ten projects right up to global databases containing thousands of projects. Contact us here to find out more and to check whether you may be eligible for a special offer on a "proof of concept" exercise being offered between now and the end of August 2008.


11 February 2008
Cognicient, the new integration agency, announces the launch of its Link software system for managing and extracting new insight from existing research data. For more information about Link or to arrange for a review of how Cognicient and Link could help you please call your local office or contact us here for more information.


3 December 2008
Mike Page, founder of Cognicient, will be speaking at The Insight Show in November. Mike's paper is called "Don't do any more research - until you know what you've got!". Please contact us here for a copy of the presentation.


4 October 2007

Cognicient opens office in the US to help businesses maximize the value of all of their data

Cognicient, a company which aims to squeeze value out of existing data held by businesses has opened an office  in the US, based in NYC.  Using its specialist software Link, Cognicient fuses market research information with data that a business already has to create insight and direction. 

Mike says, “Too many firms are failing to integrate and make effective use of the attitudinal and business intelligence data they already have".Cognicient is already working with clients in the US across different sectors.

 
 
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